Julie Ford, CFP®, CPA

Founder & Financial Planner

As a fee-only CERTIFIED FINANCIAL PLANNER™ with over a decade of experience in the financial planning industry, Julie has helped hundreds of clients across the country to wisely manage their money. She specializes in serving city-dwelling couples, ranging from professionals building wealth to parents of college-bound children, as they navigate the many transitional seasons that occur during these years of building a family.

Julie founded Ford Financial Solutions in 2015 to bring financial health to the complex lives of urban professionals across the spectrum of wealth. She prioritizes empowering her clients with the tools to create order in their financial world and reduce stress around money so that their finances can fuel — rather than impede — their goals and dreams.

In addition to serving clients, Julie promotes financial literacy through Ford Financial’s online courses, her personal finance blog Fiscal Therapy (named one of the Top 30 New York Finance Blogs by Feedspot), and by frequently providing insights to the media on a range of personal finance topics.

Julie is a Certified Public Accountant licensed to practice in the State of New York and a member of the National Association of Personal Financial Advisors (NAPFA) and XY Planning Network.  She graduated from Texas A&M University with a Bachelor of Business Administration degree and a Master of Science degree, both in Accountancy. Prior to founding Ford Financial Solutions, Julie worked at two financial planning firms in New York City and as an auditor at Ernst & Young.

Julie and her husband Tony live with their two boys in New York City. They love the city and are embracing the adventure of raising urban kids.

Tony Ford

Tony Ford, JD

Director of Operations

The founder of two businesses, Tony has over a decade of experience in the financial services and legal industries in New York. He is licensed to practice law in New York and is also the principal of Ford Law, an estate planning law firm in Manhattan that often collaborates with Ford Financial Solutions and other financial planning firms to provide integrated estate planning solutions for clients. Tony holds a law degree from NYU School of Law and his undergraduate degree from Princeton University.


You’ll find a lot of people in the industry calling themselves financial planners. You don’t need a special license or certification to claim this title. A CERTIFIED FINANCIAL PLANNER™ is someone who has met and maintains a set of very high standards set by the CFP Board. These include industry experience, education, ethics and passing a rigorous comprehensive CFP® Certification Exam. Visit the CFP Board website to learn more. 

julie has been Featured In: